App analytics firm App Annie has released a new report about portable gaming, and announced that iOS gamers are now spending more money on Apple’s platform than on traditional handheld titles. The light blue above is last year’s fourth quarter, the dark blue is this year’s first quarter, and as you can see, both iOS and Google Play spending is up, and has actually topped spending on traditional handheld devices like the Nintendo 3DS and the PS Vita.
This is mostly due, says App Annie, to a seasonal drop in traditional handheld game spending — game sales always tend to go up over the holidays, and then drop in the new year. But it’s also clear that iOS is growing a lot — and in fact, in the chart above, it’s actually higher than even traditional gaming was last quarter.
We’ll have to see how this plays out going forwards. Both the PS Vita (made by Sony) and the 3DS (made by Nintendo) have packed schedules for software releases this year, and the Sony handheld is set to be supported by the release of the new PS4 console. So this battle isn’t over at all yet. But smartphones are clearly a dominant force in the world of portable gaming, and consumers are happy more and more to spend their money on iOS games rather than another traditional handheld title.