Earlier today, Apple announced that it had sold a whooping 9 million iPhones over the launch weekend. The company, however, did not breakdown sales between the iPhone 5s and iPhone 5c.
Data from analytics firm Localytics suggests that the sales were heavily skewed in favor of the iPhone 5s, with the device selling 3.4 times as much as the iPhone 5c.
From the Localytics blog:
In less than 3 days, the iPhone 5s and 5c combined now represent about 1.36% of the total numbers of all iPhones activated in the U.S. market across the top 4 carriers AT&T, Verizon Wireless, Sprint and T-Mobile. From the data we are seeing, 1.05% of all iPhones in the United States are now iPhone 5s and just 0.31% are iPhone 5c. That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c.
The pattern is seen internationally too, with the iPhone 5s outselling the iPhone 5c by a factor of 3.7x. In countries like Japan, the factor is even higher at 5x.
While it might seem surprising that the more expensive iPhone 5s outsold the iPhone 5c, there’s an easy explanation to it — people who buy new iPhones right after launch are early-adopters who are much likely to buy the iPhone 5s over the iPhone 5c.
As time passes, the sales distribution between the two devices will likely even out.
The iPhone 5s is seeing high demand, and with supply constrained, Apple has been forced to push online shipping estimates to October. Gold and silver models, especially, are in very limited supply or have been completely sold out.
As Apple starts selling new iPhones in more countries over the next few months, it will be interesting to see iPhone sales broken down by model type, and how it affects the company’s margins.