The big news today was Apple’s new iPhone 5s and iPhone 5c, but those weren’t the only changes Apple made to its product lineup. Rather than a cut like we saw with the iPhone 5, Apple decided to add something colorful to its iPods. Namely, a new color option Space Gray.
This new color was introduced with the iPhone 5s and will show up as an option for the iPod nano, the iPod shuffle and the 32/64 GB iPod touch.
You can’t miss the new the color as it is highlighted as “new” on the product pages for each iPod in Apple’s online storefront.
Unlike last year, which saw a refresh of Apple’s iPods, nothing has changed with the hardware this year.
Apple adding a new color is what we got instead. It might disappoint some customers, but from Apple’s point of view, the iPod market is shrinking and likely not worth a yearly upgrade.