Apple Stores in Japan have continued the fukubukuro or “mystery bag” tradition, where sealed bags of merchandise are offered on New Year’s Day at a hefty discount. If you’re extremely lucky, you’ll come away with a piece of coveted merchandise. Apple has been doing this in Japan since 2005.

The bags this year cost 33,000 yen, MacNN reports, which is about US$428 as of this writing. Items spotted in the bags both this year and in the past include the following:

  • Headphones
  • Cases
  • An 8 GB iPod touch
  • Various high-end accessories
  • Speakers
  • A special 2012 New Year’s t-shirt

The exceptionally lucky shoppers got to walk away with a MacBook Air or an iPad 2.

Japanese customers line up for Apple’s Lucky Bags originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 02 Jan 2012 14:00:00 EST. Please see our terms for use of feeds.

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