Regardless of your feelings about country music, LeAnn Rimes’ new music video is well worth your time as an Apple enthusiast. The clip for “Gasoline and Matches” off of her new album Spitfire was shot entirely using an iPhone. Combining stop-motion animation, clips of live singing and the haunting eyeliner of Matchbox 20’s Rob Thomas, the video is a playful and creative example of just how far iPhone technology has come.
It took more than 8,000 pictures to put together the 4:53-long stop-motion extravaganza. In an interview with The Loop, Darrell Brown, the video’s co-producer, explained the how the iPhone made the complicated shoot possible.
“Using the iPhone camera for the stop motion video made it easy, affordable and portable for us — because of time factors. I had to get Ian [Padgham] to Dublin to film LeAnn while she was there. I had to get Ian to New York State to film Rob. It was so easy to lug around three iPhones instead of other heavy gear. iPhone to film, iPhone for playback of song and iPhone to document the fun.”
We don’t know which generation of iPhone was used, but given the clarity of the shots, it’s fair to guess it’s a 5 or above. You can watch “Gasoline and Matches” below. If you’re not a fan of country music, or at least this brand of country music, consider turning the sound off and playing another song that’s 4:53 seconds long. These visuals deserve a few minutes of your time.
LeAnn Rimes new music video was shot on iPhone and you should really watch it originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 09 Dec 2013 14:30:00 EST. Please see our terms for use of feeds.