McDonald’s has awkwardly tried to enter the App Store marketplace with an app it calls “McPlay,” available for free on the App Store right now. I wouldn’t recommend a download (personally, I’ve boycotted the golden arches for almost a decade now), but it is fascinating to see the fast-food giant not quite understand how to do iOS-style marketing. The app is just one game at the moment, asking players to throw a ball into a Happy Meal box. And McDonald’s is obviously being as careful as it possibly can with this one. Not only is the app all about gathering nutritious food for kids, but there’s a “for parents” nutrition section, and as you can see in the screenshot above, the app proudly proclaims, “Hey kids, this is advertising!” Funny.
I think there is room for McDonald’s on the App Store — big brands like Starbucks and Walmart have seen some interesting success by integrating iPhones into their marketing plans. But this is just plain goofy, and it shows that the biggest fast-food chain in the world wasn’t quite sure what to do with its first iOS entry. Better luck next time, McD’s.
[via App Advice]
McDonald’s releases McPlay app: ‘Hey kids, this is advertising’ originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 01 May 2013 21:00:00 EST. Please see our terms for use of feeds.