Anyone who has been holding off upgrading to Windows 10 might want to rethink that decision fairly soon, with Microsoft now reminding the world that those who want to get their hands on a free upgrade will need to do so fairly sharpish. As the first birthday of Windows 10, and the accompanying Anniversary Update, draws ever closer, Microsoft is seeking to remind us all that July 29th will be the last possible date during which a free upgrade of Windows 10 will be available.
Microsoft’s decision to offer a free upgrade to Windows 10 was initially said to be valid for a year, and with Microsoft good to its word, July 29th is a day that those running older versions of Windows may wish to mark on their calendars. Things start to get expensive the day after that too, with Microsoft set to start asking for $119 in exchange for a fresh Windows 10 update key come July 30th.
Offering a free upgrade period at all was very un-Microsoft at the time the decision was announced, with the company normally all too happy to collect the almost-guaranteed income that a new version of Windows brings with it. Unfortunately, following the somewhat disappointing release and subsequent issues of Windows 8, a lot of people have been much more wary of installing Windows 10 this time around.
The free upgrade offer was put in place to try and entice users to upgrade, and it appears to have worked. Microsoft is now saying that 300 million machines are running Windows 10 worldwide, which is a considerable increase on the 200 million that were in place this past January.
Anyone still on the fence about updating to Windows 10 may want to give the idea some thought over the coming weeks, because at $119 for an upgrade, Windows 10 will be a whole lot less impressive when it’s no longer free.
In the video embedded below, Microsoft’s Bryan Roper discusses 10 reasons to upgrade to Windows 10 today.
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