We now have main confirmation that Microsoft is falling the Nokia Lumia, along with Windows Phone brand name in favor or Microsoft Lumia for all its smartphone devices. A Microsoft Lumia mobile phone is additionally established to be disclosed by the software program titan in the coming days.
Previously, there was news that Nokia will be overhauling all its electronic camps on social media sites, such as Facebook and Twitter, beginning from France. Nokia is also pushing out some details of the rebranding procedure, pointing out the landing of a Microsoft Lumia phone in the coming days in addition to intro photos of exactly what seems the brand-new Microsoft Lumia.
According to Microsoft, the mobile phone will be sporting the Microsoft name on the front and back, in roughly the similar manner as we are viewing in current Nokia devices. Well, this clears that air of complication that bordered exactly what name Microsoft will in fact utilize to stamp future Lumia smartphones.
Microsoft has mentioned that it will certainly continuously sell all Nokia-branded beginning phones – – such as the Nokia 130 – given that it still has a 10-year certificate to use the Nokia brand name on all standard, entry-level phones. According to Tuula Rytila, SVP of Advertising and marketing for Phones at Microsoft, the business had actually licensed the Nokia brand name specifically for such devices.
A period of 18 months is exactly what Microsoft needed to be utilizing the Nokia brand on its mobile phone devices, as well as the transition appears to be moving along merely great. According to them, some 9.3 million Lumia Windows Phone devices were sold in the most recent quarter – – a boost of 0.5 million from the very same period in 2013.
Despite the enormous competitors as well as risk Android and also iOS phones posture to the Windows Phone system, this re-branding phase will certainly be a complicated one for Microsoft. Nonetheless, Microsoft CEO Satya Nadella stays confident, saying that the modest growth in sales this year was driven by valued devices in Europe, where Nokia has always been a solid brand name.
As believed as well as re-assured by Microsoft previously, this rebranding will certainly in no means affect the alreadying existing devices, and also there will be no consequences on the customers Windows Phone dealing with either. As well as it will certainly be fascinating to understand exactly what sort of Lumia device Microsoft will certainly release in the coming days, so remain tuned.