Microsoft has released two new anti-iPad Surface 2 ads just in time for the holidays. In a continuation of the theme of this ad series, the new adverts point out features the Surface 2 have, but the iPad lacks.
The first ad, “Keeping clean in the kitchen,” shows had a cooking app support hands-free integration so you can get your hands messy preparing a big meal, but still keep your Surface screen clean. The second ad, “Keeping your kids safe online,” shows off the Surface 2’s multiple user support, as each user of the Surface 2 can have their own account with their own apps.
Both ads are correct that the iPad lacks these features, but one has to question how well the hands free mode on the Surface works. As for the multiple users: that is a legitimate point — and something iOS users have been wanting for a while. But what makes these ads so poor is their 1990’s-like production values. Instead of hip and fun advertisements, they feel like poorly narrated instructional videos that are a chore to sit through.