Apple is known for having what tech buffs like to call the “reality distortion field,” where whatever the company says becomes true within the Apple nation, but now it seems Microsoft may be attempting to cultivate a similar atmosphere around its own products. Speaking with TechRadar, Microsoft’s Surface UK Lead Ally Wickham not-so-subtly hinted that Apple is actually trying to catch up to the Surface, not the other way around.
“I think a lot of tablet manufacturers are starting to catch on that people want to do more with their tablets. More and more tablet manufacturers realize that people want to get things done and put more productivity software on them… we recognized that from the beginning,” she said.
“More productivity software,” eh? It’s fairly obvious Wickham is referencing Apple’s recent decision to make iWork and iLife free for all new iPads. It’s a convenient bullet point for Microsoft to have a version of its Office suite on its Surface devices, but to suggest that Apple made its decision on iWork and iLife based on a competing device that sells a fraction of what its own tablets sell is distorted indeed.
Microsoft thinks Apple is playing catch up in the tablet market originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 28 Oct 2013 16:30:00 EST. Please see our terms for use of feeds.