These next number of weeks are going to be especially busy in the mobile world. In addition to Apple’s now-confirmed iPhone 6 event on September 9th, there’s the little matter of IFA in Berlin, where a number of the market’s foremost vendors will be taking the wraps off their newest products. But as we await Samsung’s Galaxy Note 4 to strike the scene, Microsoft has already started hyping a new device of its own, and with the selfie fad still as popular as it’s ever been, the Lumia 730 looks to provide fans a device efficient in taking suitable, front-facing snaps.

Nokia selfie phone main

Generally, manufacturers want to improve just the rear-facing electronic camera experience, with any bump to the front-facing snapper applied simply as an afterthought.

But aside from video calling with Skype, FaceTime and others, the front-facing electronic camera is getting far more use than it when did thanks to the current obsession with selfies, and Microsoft’s Lumia 730 purposes to enhance this experience with a 5-megapixel secondary shooter.

The gadget itself will offer conventional mid-range fare in regards to hardware, however for photography lovers, appears an extremely enticing prospect undoubtedly.

Microsoft will be holding a fairly large press conference at this year’s IFA, with a number of gadgets having already been teased and leaked over the previous couple of days. The Lumia 735, which will probably work as a region-specific variation of the Lumia 730 selfie phone, has likewise been detailed just recently, and with the Lumia 830 expected to provide a 20-megapixel cam, it’s clear that the Windows Phone maker is aiming to provide a much better point-and-shoot-experience to those in ownership of its mid-range gadgets.

Nokia Selfie Phone teaser

The Lumia 830 will be a step up from the Lumia 820, and although aspects are fairly scarce, the 20-megapixel rear cam would be a real coup for this certain line-up. The Lumia 820 was a far cry from the matching Lumia 920 in almost every department, however if Microsoft can maintain the reasonable cost point of the 800 Series while adding the likes of a 20-megapixel PureView to the discount, consumers in search of a mid-range experience could start to flock to Windows Phone.

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