Consumers who take interest in the highly competitive smartphone market may not immediately class Motorola as one of the “big boys”. The opinion of the wider community may differ on that one from person-to-person, but it seems that the Google-owned company is making a continued effort to claw back the reputable name they once had. The latest push in that effort takes the shape of the new Motorola Moto G handset that is designed to be an entry-level device for those looking to get in on the smartphone action with an affordable but powerful option.

Motorola is sending the new Moto G out into the marketplace as a direct entry-level successor to their Moto X handset that debuted only three months ago in North America. Consumers who have come to the end of their minimum-term contract, or who are looking to invade the smartphone arena for the first time could do a lot worse than taking a close look at this new Motorola option.

Moto G splash

The Moto G will first and foremost come with a 4.5-inch 720p display that offers an impressive 329 pixels-per-inch. There’s plenty of discussion going on at the moment about the validity of huge displays on smartphones but Motorola has intelligently erred on the side of caution with this one.

Moto G 3

Under the hood the Moto G will feature 1GB of on-board RAM and will derive its power from a 1GHz Qualcomm Snapdragon 400 processor. Potential purchasers of this hardware will be able to opt for a model with either 8GB or 16GB of internal storage space, with an internal battery capacity of 2,070 mAh.

Moto G 2

Users will be a little disappointed by the fact that the Moto G will ship with Android Jelly Bean as opposed to the latest version, but there is some good news with the announcement that KitKat will be available in January of next year. Motorola hasn’t exactly pushed the boat out with the inclusion of a 5-megapixel camera but it should be more than powerful enough to cater for the needs of most smartphone photographers.

Moto G 1

The new Moto G will offer 19 different customization options at launch, but if power is your thing then this little release is nothing more than a pretender to the Moto X’s throne. Motorola will be making the Moto G available as an unlocked purchase at a cost of $179 and $199 for the 8GB and 16GB options respectively. The device is available in the United States, and in the coming weeks in the rest of the world.

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