Movie: Apple releases first TV advertisement for iPhone 7, teasing waterproofing and double-camera functions

The iPhone 7 continues purchase this Friday, September 16. Apple is setting up its advertising device in front of the launch of the brand new phone having a intro TV professional, inserted following the leap. The advertisement is atmospheric, offering obscure disparate pictures of lightning products, owls and deer … in addition to some delicate symbolism of the phone itself.

You will find som fast pictures of the iPhone 7 framework behind rainfall falls, teasing its IPX7 waterproofing score. The iPhone 7 Plus double-camera program can also be quickly visible. Watch the 30-second place entirely below …

The advertisement, which Apple merely titles “iPhone 7” on its facebook funnel, requires a different tone than many Apple’s advertisements. The movie is completely dark and white which provides it an extremely distinct sense.

It’s obviously designed to be building nonsense for that iPhone 7 in general instead of market its particular functions. The advertisement stops having a peek of the phone behind a-star area and a display displaying the launch date: “9.16.16”.

It isn’t obvious if Apple expects to check out up with increased advertisements of the exact same ilk. Probably the organization is going for a fresh path using its promotion or maybe Apple is awaiting the phone to become accessible to purchase before moving out its typical advertising. After starting pre-orders on Friday, the iPhone 7 and iPhone 7 Plus comes out at Apple’s online store. T mobile and Run have introduced report pre-orders for the iPhone 7 and iPhone 7 Plus.

When the iPhone 7 boats, it seems sensible to anticipate Apple to come back to its more conventional advertising ways of featuring the iPhone 7’s fresh tentpole functions like the enhanced 12-megapixel camera, large efficiency A10 Blend processor, waterproofing, longer battery life and better display.

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.