If you’re a Netflix subscriber you may know the pain of having multiple people in your household whose tastes in movies may mess up your profile. You like action and adventure film, but one of the kids wants animated kids movies and poof! Your profile is a mess.
Netflix is rolling out fixes for that, beginning today. You can add up to 5 separate profiles, so people will get suggestions based on their specific likes and dislikes. They will also see their own Recently Watched and Instant Queue lists.
For now, you’ll have to set up the new profiles in the Netflix website, but I wouldn’t be surprised to see the ability to create or add profiles feature added to iOS and other devices soon.
Adding individual profiles is good for users, but it’s also good for Netflix, who decides what content to buy based on having good access to user choices. A Netflix spokesperson says about 75-80 percent of what is watched on Netflix comes from the recommendation engine, not user searches.
Netflix adds profile support to Apple TV, iOS apps originally appeared on TUAW – The Unofficial Apple Weblog on Thu, 01 Aug 2013 13:30:00 EST. Please see our terms for use of feeds.