Apple might have enjoyed a successful 2013 containing the iPhone 5s in particular, shattering first-weekend sales records for a smartphone, yet despite the impressive number of devices changed, the Cupertino business only has to check out BlackBerry or Nokia for a suggestion of where complacency can lead. Thus, containing the dust having decided on that major mobile phone release, Tim Cook’s men are bent on find how iPhone purchasers really feel regarding their acquisition, certain attributes like Touch ID, and also measuring up to items like Android. Taking the type of an instead long study, it looks as though the fruit firm is seeking detailed, enlightening feedback in its pursuit for a much more productive 2014.

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The survey appears to have actually been sent randomly, and asks lots of probing questions. If you concede that you dabbled the suggestion of getting an Android prior to lastly reaching your iPhone investment, the subsequent concerns are naturally concentrated around the aspects that might have impacted your decision-making.

Apple doesn’t appear to shed a lot of customers to Android, but some handsets running Google’s mobile OS do provide considerably bigger shows compared to the present iPhone 5s. That would be among my main factors for favoring my HTC One over the iPhone 5s, and I presume it’s a comparable story for lots of various other technician followers sat on upon the proverbial fencing.

The questions likewise ask concerning which Android makers customers would certainly favor, and for just what factors. These to-the-point questions are uncharacteristic of the Apple we have actually familiarized through its increase to importance in the post iPod-era, however given that Tim Prepare took the helm complying with the unfavorable and unfortunate passing of Steve Jobs, there’s certainly been a steady but substantial change in exactly how the business tackles its company.



As well as trying to discover just what iPhone owners do and do not like about Android, the study did planning to monitor the response to some of the brand-new iPhone 5s attributes, such as the camera and Touch ID fingerprint sensor.

Market study is not something we’re useded to seeing from Apple, but there has been a marked shift in exactly how the business runs in this regard. Whether anything valuable can be gleaned from the feedback to the study, and a lot more importantly, whether Apple acts on it, remains to be seen, but one point is for sure: Apple is not being contented in spite of its success, and wants to listen directly to its customer base in order to enhance items and solutions.

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