A recent research report from Consumer Intelligence Research Partners (CIRP) suggests more people are buying the iPad to use at work, according to AllThingsD which had access to the report. A survey of 1000 customers who purchased iPads between December 2011 and April 2012 shows that 21 percent will use the device for business purposes. This is an 8 percent jump from the previous survey.
AllThingsD attributed the jump to a friendlier corporate attitude towards the iPad and an increase in the number businesses that have “bring your own device” policies. In a BYOD setup, employees are free to choose an iPad (or any other tablet) for mobile use and in many cases the company will grant it secure access to the corporate network — or, at a minimum, provide baseline assistance for setting up email and calendaring on the device.
It’s not just journalists and market analysis companies noticing this trend. Speaking during the iPad unveiling earlier this year, Apple CEO Tim Cook confirmed that the tablet device is being used in 92 percent of the Fortune 500 companies. This is up from the 65 to 80 percent figure tossed around in early 2011.
New iPad owners increasingly interested in business use originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 20 Jul 2012 11:00:00 EST. Please see our terms for use of feeds.