If you’re old enough to remember the Polaroid SX-70, celebrating its 41st birthday this week, you may remember how it felt to instantly, miraculously see the images you captured with one of Polaroid’s cameras appear right before your eyes. Now that we all have superpowered cameras in our pockets, we may not be as tuned in to how photography, especially instant or digital photography, changes the way we see the world around us.

Apple’s still tuned in, though. That sense of wonder in photography is fully on display in the newest ad for the iPhone, which highlights the remarkable claim that every day “more photos are taken with the iPhone than any other camera.”

That stat may be based on the longstanding #1 rank of the iPhone among cameras used to post photos to Flickr; in fact, that ranking is probably underweighted, since it may not capture the camera type from world-beating image apps like Facebook’s Instagram. The iPhone currently holds the top three spots for individual cameras on Flickr’s list (the 4S, 5 and 4), although the iPhone 4 is just about tied with Canon’s $3000 EOS 5D Mark II.

You can see the ad embedded below. I particularly enjoy the brief run of panorama shooters at about the 0:38 mark.

New iPhone ad focuses on wonder of photography originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 26 Apr 2013 05:31:00 EST. Please see our terms for use of feeds.

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