Over and over again we witness business assembling advertisement campaigns that highlight appealing aspects of their products, but just how numerous are really prepped to wait those cases? It shows up that Sony is on a mission to verify to the New Zealand populace that its latest individual MP3 player is without a doubt water resistant, and have actually even brought a specialist advertising firm on board to attempt and acquire the message across. Along with Auckland based DraftFCB, Sony has concocted the Bottled Walkman campaign that validates the water resistant claims by offering the newest Walkman MP3 player submerged in a bottle of water.

Sony Walkman bottled

It’s certainly revitalizing to see a firm that believes so much in the capabilities of an item that they are eager to head to extreme lengths to prove it. Sony’s latest Walkman NWZ-W270 has actually been available momentarily now, and while it appears to be obtaining excellent testimonials from customers, it clearly required a little advertising imagination in New Zealand to get points rolling. DraftFCB appear to have exceeded and past by not only packaging and submerging the little flash storage based gadget in a bottle of water, yet by likewise making it offered available straight from vending equipments around the nation.

It appears like a renegade step from Sony, yet it in fact makes perfect feeling when you think about the type of folks that use devices like the personal Walkman. Instead of loading the shelves of local digital establishments filled with the NWZ-W270, Sony is eager to obtain the device in front of their target audience by populating vending devices with the product in locations like health clubs, sporting activities clubs and other areas of leisure. We can’t picture that any person will in fact want to satisfy their thirst with the surrounding water that has actually had a Walkman sitting in it for weeks on end, yet at the very least the vending equipment will supply additional thirst-quenching choices.

The NWZ-W270 was launched earlier this year with a great deal of emphasis being put on the fact that it is water-proof. The sports-friendly little tool has 4GB of flash based storage space and needs to meet the necessities of the majority of fitness fanatics thanks to the well made water-resistant construction. Below’s really hoping that the Bottled Walkman campaign lands on extra shores as we would definitely acquire one, even if merely for the sake of uniqueness.

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