Microsoft has released a new Windows 8 tablet ad featuring Dell XPS 10, which pokes fun at Apple’s iPad. The ad is part of the company’s Windows 8 tablet vs iPad campaign, which started in May.

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It is being widely speculated that the ad campaign is the reason Microsoft hasn’t released an iPad app for “Office Mobile for Office 365 subscribers” that hit the App Store earlier today.

The ad makes use of Siri voiceover to highlight some of the shortcomings of the iPad by pointing out Windows 8 features such as live titles where information is dynamically updated, pinch to zoom on the home screen, lack of support for SD card and the “Snap Multitasking” feature that allows two apps to run side-by-side.


The ad ends by highlighting the price difference between the iPad, which costs $599 (64GB) and a 32GB Dell XPS 10, which costs $399.

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