A fresh report that is connected to turn numerous heads, Nike has axed many of its engineers working on the FuelBand and shall quit production of the renowned wearable.

The information comes at a time when the speculation relating to Apple’s iWatch is at an all time higher. And bearing in mind the strong relationship in between Nike and Apple – – Apple Chief Executive Officer Tim Chef is a Nike board member – – the information of FuelBand shuttering down acts as one of the greatest piece of puzzle in Apple’s dive into the smart wearable market.


While Nike is yet to make the news official through its customer dealing with internet site, they have currently verified it to CNet in an email sent out by Nike’s speaker Brian Sturdy. According to Brian:

As a fast-paced, worldwide business we regularly align resources with business concerns … As our Digital Sporting activity top priorities progress, we anticipate to make adjustments within the group, and there will be a handful of layoffs. We do not talk about individual employment issues.

The variety of staff members being laid off is dramatically high, as opposed to ‘small’, as Brian puts it. With 70 people working with the FuelBand hardware, around 70 to 80 percent were shown the door. Nike highly believes that their future hinge on health and fitness software now, and as a result axing FuelBand equipment is a reasonable choice.


It’s fairly possible that the team will certainly move on to Apple’s grip where they will certainly work with the iWatch. However again, this is all speculation, however considering exactly how points are unfolding, it’s strongly most likely that this is the situation, and we shall absolutely have more info on this while ahead.

The rumored iWatch is anticipated to be a sensor packed mammoth, and on lots of celebrations it has been mentioned that Apple’s wrist gear shall be the only gizmo you’ll require for all your health and fitness needs.

The most up to date Nike+ FuelBand, dubbed as the FuelBand SE, was revealed in October 2013 at a dedicated event and took place sale in November.

Hunch we won’t be seeing another model of FuelBand it goes without saying.

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