The New York Times has examined Apple’s retail employees, from their interviews to training and paychecks. In fact, much of the article focuses on the earnings of sales staff.
While many sales-level employees earn more than those in comparable positions with competitors, they generate more in sales, too. The Times figured that Apple’s retail employees pull in US$473,000 in revenue each on average. By contrast, the National Retail Federation notes that the average per-employee revenue in electronics and appliance stores is $206,000.
The Times implies that the average salary of an Apple retail employee ($25,000) is overtly disproportionate when compared to revenue generation and the alleged salaries of the companies top executives (Tim Cook is among the most richly-compensated CEOs in America).
That’s a silly argument, as Cook’s job is wildly different that that of a retail employee. Granted, your local Apple Specialist is the face of Apple for the vast majority of customers.
The Times goes on to describe aspects of Apple’s hiring and training process, complete with statements from anonymous former employees.
The newspaper hasn’t shied away from stirring the Apple pot lately, and this article seems like another example.
NYT: Apple’s retail reps getting raises, but pay still doesn’t match results originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 25 Jun 2012 16:30:00 EST. Please see our terms for use of feeds.