It was practically unavoidable that the news of the Apple Watch would certainly work as a catalyst for the introduction of a variety of extra high-end competing wearables. Sure, there’s always going to be the Apple faithful that will thoughtlessly purchase whatever items the Cupertino business picks to present, yet just what about those that really want a premium item without the hugely filled with air price-tag affixed? A reasonably unknown startup from San Francisco – – called Olio– is planning to fill up that space by appearing of hiding with its very own costs hardware and software in the kind of a high-end smartwatch.

Olio as a company has been around for a number of years now, operating in stealth method generating its own proprietary hardware and software program. In a market presently dominated by Android Wear devices, and quickly to be penetrated by Apple’s Watch OS powered wearable, Olio has opted to construct its own software program from scratch to flawlessly match its equipment. The stainless steel physical body of the Olio wrist-wear measures in at 48mm large and considers just 2.36 ounces. Like Apple, Olio will certainly offer consumers the ability to select a watch face material, with steel or black steel being readily available at launch, valued at $ 595 and $ 745, specifically.

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The inner specs will certainly provide the anticipated Bluetooth radio to provide synchronization attributes with a compatible iOS or Android mobile phone. The watch will certainly be lacking the heart rate display that Apple has been praised for consisting of in the Apple Watch, however it will supply a variety of equipment sensing units in the form of a gyroscope and accelerometer. The Olio smartwatch will likewise ship with audio abilities that will allow users to interact with, and control, straight to Google Now or Siri, relying on the system of the connected mobile phone.

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One basic difference in between the Olio and most various other smartwatches that presently accentuate the marketplace is that there will certainly be no app store or added apps for the watch. Olio CEO and owner Steve Jacobs believes that Apple, along with various other suppliers, have made a fundamental mistake in the style of its watches by trying to reproduce the success of the mobile phone app store on the smaller screen of a watch:

Apps make a a lot of sense for phones, yet applications do not make feeling for linked devices as a classification, not to mention the little actual estate of something you endure your wrist.

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Describing his firm as a “shop watch company,” Jacobs employs 14 folks in the Bay Area, with production of the Olio taken care of by Flextronics in China. The Olio will be available for pre-order today in restricted numbers and will certainly begin delivering in the summertime.

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