Photography accessory maker Olloclip today introduced three new photo lens kits designed to fit the new iPhone 7 and the iPhone 7 Plus, giving iPhone users more ways to improve their photographs. The Core, Active, and Macro Pro lens sets offer macro, wide-angle, and telephoto lens options, and feature an updated Connect interchangeable lens system.

Like previous Olloclip lenses, the new iPhone 7 lenses fit precisely over the rear and front-facing cameras, quickly snapping into place. A hinged lens base swivels so it can be moved between both cameras, and it’s able to work with screen protectors up to .5mm.

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The Core Lens Set, priced at $99.99, includes a 180 degree fisheye lens, a 120 degree 4-element wide-angle lens for landscape-style photos, and a 15x macro lens for getting close-up shots. Olloclip is also offering a bundle with the Core Lens that includes an Ollo Case, which is a case designed specifically to work with the lenses.

The Active Lens Set, priced at $119.99, includes a 2x telephoto optical zoom lens, which is able to further enhance the built-in zoom of the iPhone 7 Plus. It also includes an ultra-wide 155 degree lens, which Olloclip says gives an “action camera” field of view.

The Macro Pro Lens Set, priced at $79.99, features three different magnification levels: 7x, 14x, and 21x. According to Olloclip, its macro lenses feature edge-to-edge clarity, less pincushion distortion, and InstaFocus hoods for automatically getting the right depth to capture a clear image.

Each of the three lens sets include a wearable Pendant Stand to keep the lenses close at hand and to create a quick pocket-sized tripod.

All of Olloclip’s lenses can be pre-ordered from the Olloclip website starting today. Shipments will start in early November, with the new lenses offered at Apple, Best Buy, and other major retailers around the world.

Tag: olloclip

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