With respect to ad impressions, both iOS and Android garnered about a 30% share during the quarter gone by. When it comes to monetization, however, iOS reigns supreme.
While mobile ads on Android accounted for 28.08% of mobile ad revenue, the iPhone accounted for 36.44%. When we factor in the iPad and the iPod Touch, the difference becomes even more stark with iOS commanding a 49.36% share of mobile ad revenue.
There’s a lot more information worth taking a look at in Opera Mediaworks’ report, including breakdowns detailing which type of apps generate the most revenue and serve the most impressions.