Piper Jaffray has published a “Taking Stock with Teens” report [PDF] that examines US teenager’s buying habits. The study looked at two groups of teenagers around 16 years of age: 1,600 from upper-income families and 3,600 from average-income families. The study found that nearly half (48%) of American teenagers own an iPhone — an 8% rise since the previous survey. Further, 62% of teens plan on making the iPhone their next smartphone purchase.
The survey also found that 51% of teens owned a tablet, up from 44% in fall 2012. The iPad share of that is 68%, down from 72% in the previous survey. 17% of teens said they plan to buy a tablet in the next six months, with 68% of those planning to buy an iPad. 54% said they planned to buy a regular iPad, while 14% said they would buy an iPad mini.
Apple information aside, the entire report is worth taking a look at. It covers everything from teen shopping habits, to social media habits, to movie rental and video game habits.
Piper Jaffray: Half of US teens own an iPhone, iPad very popular originally appeared on TUAW – The Unofficial Apple Weblog on Wed, 10 Apr 2013 11:00:00 EST. Please see our terms for use of feeds.