Who says that sixty-two years of age publication publications can’t embrace the digital age and offer its audience what it longs for? In response to virtually 16 million people checking out the playboy.com website every month from cell phones, Hugh Hefner’s Playboy publication has taken the digital leap and updated its mobile app called Playboy NOW.

The NOWapp is the mobile response to the brand-new playboy.com web site introduced back in 2014, a project that was undertaken to produce the “the biggest site the internet has ever seen.”We guess that will be a subjective viewpoint naturally. The Playboy NOW app, available for iOS and Android devices, contains a simple, easy-to-navigate interface created to give instant access to playboy.com’s top articles, videos and image galleries. Let’s make it clear here; the “photo gallery” providings are not the type you’re believing.

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The Apple iTunes team would never ever enable such content onto the App Store. This is purely a Playboy app for light reading and entertainment.

Replacement of the main app will provide users instant access to a variety of material. “The Daily” area serves up a daily curated list of hot posts dispensing gossip of celebs, popular nightlife and the newest fashion trends embraced by the most stunning girls Playboy can offer.

Special Playboy posts and a range of video content within the app is developed to let readers “become the suave, sophisticated and uniquely notified Playboy” they were implied to be.


According to Phillip Morelock, Playboy’s Senior Vice President and Chief Item Officer, the magazine has a “extremely engaged audience on mobile devices.”He also claims that the company has built this app for the millions of readers who return to the web site each day looking for the current guide to life, entertainment, design, and of course, beautiful ladies. There’s certainly a lot of research been positioned into whether this app has a place, however for now, you can grab the very safe-for-work app yourself and see what you think.

(Download: Playboy NOW for iPhone / Android)

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