Samsung’s Belgian department is having some fun with the hype bordering Apple’s press occasion and using this celebration to assist a deserving cause. According to the department’s internet site, the company will certainly purchase a pear for each and every tweet concerning an apple. Samsung will distribute the pears complimentary tomorrow at the Brussels-North railway terminal.

This # aPearForAnApple promotion is just one of a number of projects to support Belgian pear farmers that deal with economic difficulty after Russia just recently banned the import of some foods from the EU as well as the US.

Russia is Belgium’s major pear purchaser, purchasing up to $$ 127 million or 40 percent of the total pear produce each year. Belgians are using the hashtags # ToffePeer as well as # ShareAPear to motivate locals to consume even more pears and also counter the monetary outcomes of the restriction.

It’s not unusual to learn Samsung use the hype bordering Apple as component of an advertising stunt. The Oriental firm is known for its brilliant marketing blitzes that often focus on the iPad, iPhone or Apple fans.

In its current Galaxy S5 commercial, Samsung mocked the iPhone’s incorporated battery design and short electric battery life, calling iPhone proprietors “wall surface huggers” which can’t stray from their public power electrical outlets.

Many thanks to Jef for the tip.

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