Samsung has a whopping advertising spending plan. Time and once more, we see the Korean company spend lavishly on unusual, intriguing, and simply grandiose Public Relations projects, however when it isn’t really relabeling terminals at London’s Heathrow Airport, the Galaxy maker does sometimes keep things nice and basic. Offered that the Apple iPad Air is a direct competitor to the Galaxy Tab S, Samsung thought it would be a great idea to take both to the streets of NYC and tape-record the reactions of customers asked to compare the 2.
The trouble with this sort of advertising is that, no matter what anyone thinks, the business behind it is constantly going to be reflected in a lopsidedly positive light. In this circumstances, numerous consumers explain the brightness, and thinness of the Galaxy Tab S, but one needs to wonder, prior to the edits, just exactly what individuals believed of the iPad Air by comparison.
At the end of the clip, a little group of NYC passers-by go with the Galaxy Tab S in favor of the iPad Air, but regardless of the motivating feedback, Sammy still trails its intense competitor by a substantial margin in terms of sales and market share in tablet area.
Samsung has actually continuously called out Apple’s item line-up in an effort to draw business, but at least last month’s round of advertisements appeared to focus its attentions more on the tech. specification. benefit that the Galaxy Tab S has over the iPad in many crucial locations. This shot is less than convincing because it would not take any business more than a couple of hours to walk around any town on the planet and piece together a 90-second clip in this manner.
Still, striking the proverbial iron while hot is what our beloved tech companies do the very best, and with the relatively brand-new Galaxy Tab S delighting in the truth that the iPad Air is nearing completion of its life cycle, do not be surprised if Apple counters with some advertising campaign of its own when the iPad refresh takes location in a number of months’ time.
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