Samsung mimics Apple’s ‘Shot on iPhone’ strategy with ‘Captured on Universe S7’

Samsung might genuinely believe that operating advertisements mocking Apple was the right move to make, however it seems it isn’t above duplication among Apple’s many effective advertising campaigns.

As CNET observed, Samsung’s newest movie advertisement – revealing the 4K video-recording abilities of its newest devices – is entitled ‘Grabbed on Samsung Universe S7.’ nearly as appealing as ‘Shot on iPhone,’ undoubtedly, but obviously impressed from the latter …

Both iPhone 6s and Samsung S7 provide the same selection of 4K movie at 30fps or 1080p at 60fps, therefore there’s no variations within the abilities.

There’s, however, one distinction between your two advertising campaigns. As the ‘Shot on iPhone’ advertisements utilize pictures and movies shot by clients, the Samsung movie seems to be appropriately shot, a few of the movies obviously utilizing both planes or drones, therefore not probably the most like-for-like assessment.

The newest ‘Shot on iPhone’ strategy is just a soccer-concentrated one timed to correspond using the UEFA European Football Tournament.

You are able to view Samsung’s-video below.

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.