As noted by Philip Elmer-DeWitt, Samsung spends almost $12 billion a year to promote its brand. A chunk of this money is going to clever ads like the one below that is a lead up to the company’s bigger Super Bowl Sunday spot.

Apple fans will likely see the irony in the video below, which pokes fun at the NFL and its tight licensing of its trademarks. Guess Samsung’s disdain for intellectual property is evident in its commercials as well as real life.

[Via Apple 2.0]

Samsung Super Bowl ad teases Apple originally appeared on TUAW – The Unofficial Apple Weblog on Fri, 01 Feb 2013 13:00:00 EST. Please see our terms for use of feeds.

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