Samsung’s ‘me-too’ attitude needs to be admired, but in times like these where ‘who copies whom’ or for that matter ‘everybody copies everybody’ is an argument being left behind, there is little room for mistake, be it a PR stunt. A recent technique by the Oriental giant has actually backfired yet once again, and it may be an all too familiar sensation for the electronic devices business.
In a recent tweet, Trevor Bauer, the Cleveland pitcher, tweeted a picture of a ransom note consisting of a list of demands from him and his teammates, mentioning that they were holding Francisco Lindor’s first-hit round for ransom. The demands include all the top notch equipment from Samsung, including phones, tablets, smartwatches, laptop computers, and DVRs.
You’re now questioning, exactly what’s “me-too” about this now?
See, at WWDC 2015, Tim Cook started the keynote with a narrative about how Brandon Moss’s 100th home run round was held for ransom by his buddies. The need ranged from iPhones to the most recent Apple Watch and MacBooks. The anecdote did seem to leave an impression on the audience, not to discuss it went viral right after. Cook announced that Apple is going to pay for the ransom of Brandon’s 100th crowning achievement ball.
And now a week later, Trevor Bauer tweets his list of wanted Samsung goodies in a comparable fashion. He states in the tweet that the Indians team may have settled for Apple items, however Samsung is exactly what he and his teammates desire. It’s a cool story and was practically believable till it encountered the “through Twitter for iPhone” wall. Yup, Bauer sent that tweet utilizing an iPhone, and even pointed out Samsung Mobile United States Twitter account in the mix. It is highly likely now that the tweet was an advertising effort by Samsung, one which backfired majorly.
Although it’s still uncertain whether Samsung was straight behind this tweet, however provided the previous history of the company, we would not be amazed if they were actually behind this.
At the 2014 Oscars, it was disclosed that Ellen DeGeneres might have been using a Galaxy Note 3 for keeping up appearances at the Samsung sponsored occasion, however she was in fact using an iPhone for tweeting images when backstage. Likewise celeb Nick Cannon and tennis star David Ferrer amongst others have been captured promoting for Samsung too making use of iPhones.