A new company that debuted at CES is looking to figure out a way to give users of web video (both content owners and viewers) exactly what each of them wants without ruining the experience for either side.

Shodogg wants to be the middleman of the video experience, tapdancing on the line between protective content owners and content-hungry users. What might that look like? Well, if you have a web-enabled television (and if CES was any indication, that’s a question of “when,” not “if”), and you are playing a video on your iPad, you can send that video to the TV easily and as securely as possible.

I am an optimist, so to me this is a very exciting thing because everybody wins and I have hope that all parties involved will be interested since it strikes a balance that seems to meet everyone’s requirements.

Full disclosure: This particular company caught my eye because Seth Green was there representing them, because he is a Shodogg investor and advisor. We went to find out what they were about, and in speaking with Seth, it turns out they are trying to do something really interesting. Other advisors include the CEO of JibJab and an NBCU exec, so it is entirely possible this could be the thing that tips the scale for video consumption. You can check out the demo video below.

Shodogg – Video’s Best Friend from Shodogg on Vimeo.

Shodogg makes a grand debut at CES originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 17 Jan 2012 08:00:00 EST. Please see our terms for use of feeds.

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