This weekend we reported on an eclectic and extensive collection of vintage 1980s Apple commercials that were uploaded to the ever growing YouTube channel EveryAppleAds. Apple’s older commercials are rather amusing to watch. They’re cheesy, fun, and clearly represent a time when manufacturers really had to make a case explaining why anyone might want a computer in the first place. Put differently, watching vintage 80s Apple commercials is great.
But you know what’s even better?
Watching film critics Gene Siskel and Roger Ebert review Apple’s advertising efforts with the same rigor, insight, and humor they famously applied to their film critiques.
The video appears to have been recorded at a special Apple event in 1986, as indicated by the Apple podium that Siskel stands behind. The two famous critics use the format of their then-popular film review show “Siskel & Ebert At The Movies”, minus the “Thumbs Up, Thumbs Down” rating system, to critique some of Apple’s mid-80s commercials.
The video is highly entertaining and well worth checking out.
Highlighting just how old the video is, note the prominence of the typewriter in the opening sequence. Further, I myself noted Siskel praising one commercial in particular for “humanizing the computer”, which back in 1986 was a rather important thing to do.