At this year’s Mobile World Congress, we were on hand to witness the large announcement of the Nokia X variety, a line of mobile phones that would operate on a forked model of Android made to appear, and function, like Windows Phone.
But just five months after February’s MWC, the now Microsoft-owned company has made a decision to end this certain venture, with Asha likewise being junked as a component of a shake-up that has actually seen the Redmond lay off virtually 20,000 Nokia team, and ultimately, presumably, the firm’s sole emphasis is Windows Phone.
Stephen Elop seemed resilient in his unveiling of the Nokia X array earlier on in the year, which was intended as a lower-end providing that would lead consumers to go in advance and update to Windows Phone thereafter. For some, though, the concept of running a heavily-modded version of Android as opposed to, well, Windows Phone, made definitely sense, and after much less than 20 weeks, the plug has been drawn.
Instead, Microsoft will route its initiatives into providing more through entry-level Lumia devices, which seems a a lot more reasonable step to take as the firm attempts to acquire the Windows Phone environment off the ground. As noted by Elop, former Nokia CEO and now head of devices at Microsoft, the move to dump Nokia X and Asha platforms in support of Windows Phone will certainly be immediate, and although the business will be “remaining to offer and sustain existing Nokia X products,” it’s reasonable to say that Nokia’s short-lived Android company is now dead in the water.
Having pressed out three Nokia X versions at MWC, the X2 adhered to in June, yet even though this succeeding release recommended that Microsoft was eager to hang on with just what was initially a Nokia concept, this is plainly not the case any longer.
The 18,000 jobs Microsoft will certainly be axing over the next year simply visits demonstrate how focused the firm is on taking on the similarity iOS and Android in mobile area, and having actually dithered regarding and allowed Apple and Google to end up being such domineering pressures in this market, could ill pay for any more fell short ventures relocating ahead.
Nokia followers and sentimentalists may be distressed by the information, especially provided the means that Symbian was unloaded some years back, but it should be stated that from a business perspective, focusing directly on Windows Phone makes a lot of feeling for Microsoft.