Big changes are coming to the community-based music streaming service SoundCloud as the company today introduces a new subscription service for the first time.

The new feature, dubbed SoundCloud Go, will allow users to listen to SoundCloud music both offline and ad-free for $10/month:

  • Play all tracks: Access a newly expanded catalog of everything from Grammy-winners to garage bands
  •  Listen offline: Listen to your favorite tracks anytime, anywhere, with or without signal
  • Go ad-free: Listen without any ad interruptions

The $10 per month price the same that Apple and its competitors charge for Apple Music and other music streaming services, but you’ll pay $13 if you subscribe through the iOS app rather than on the web (something lots of companies due to account for Apple’s 30% cut). Of course SoundCloud has long differentiated itself by being a more community-focused service that users flock to as hub for discovering independent artists and obscure DJ mixes as much as major label artists. But as it launches the new subscription service, users should also start to see more of the mainstream releases that other streaming services have as the company confirms it has support from all three major US record labels–Sony Music Entertainment, Universal Music Group and Warner Music Group– for the launch of the new paid Go feature.

The service was previously free only for listeners, but the company did already have paid services that offered premium features for content creators uploading their music to the service. With the launch of Go, SoundCloud says the free version of the app will remain the same for users that choose not to subscribe.

The new SoundCloud Go subscription service is available in the updated SoundCloud app, version 4.0.0, available on the App Store now. The service is initially limited to users in the US and it comes with a free trial for the first 30 days.

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