Spotify.png Streaming music service Spotify is expanding in the UK and quickly could surpass iTunes as Europe’s biggest electronic songs solution, mentions Music Week, which talked to Spotify’s European head of media relations Kevin Brown [Via The Guardian]

Spotify’s growth in the UK is quickly increasing with the service including more compared to 1 million active users in the past four months, declares Brown. Many of these new customers are lucrative customers that are spending for the premium service as an alternative of paying attention to the ad-supported, free version. Brown attributes this development to Spotify’s partnerships with Vodafone and the Sunday Times.

“Some of our partners are claiming Spotify is now generating even more revenue each month across Continental Europe in comparison to iTunes,” Spotify’s head of tag connections in Europe, Kevin Brown, told sector website Songs Week.

“Sinced download sales are decreasing and Spotify is growing rapidly, particularly in the UK, it is just an issue of time before Spotify is larger compared to iTunes throughout Europe all at once.”

Spotify in 2012 had 24 million active customers and 6 million paying customers worldwide, yet the business has not updated those numbers to mirror this recent increase. Brown thinks the company is close to surpassing 10 million paying individuals, and several believe the business is hanging around for this turning point to reveal updated membership numbers.

In the U.S., iTunes is the market leader for electronic songs downloads and iTunes Radio is number 3 for streaming music. In the streaming market, iTunes Radio holds an 8 percent market share, with Spotify holding 6 percent. The pair path iHeartRadio (9 percent) and market leader Pandora, which dominates with 31 percent market share.

In an effort to standardize the experience across platforms, Spotify lately updated its iOS app with a darker style in addition to brand-new fonts and icons that match the internet and desktop computer models. All systems also received a new personalized Your Music area and an upgraded Browse attribute.

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