Study finds many iOS activations during the holidays
We all expected that iOS sales would be incredible during the holiday season, but now a study by Localytics reported on GigaOM shows that the activation level for new iOS devices was even greater than expected.
The study showed that 12.5 times more iOS devices accessed games and apps using Localytics’ platform during the holiday weekend than over previous weekends. That’s the worldwide average — in the US and Germany, the average was 15 to 16 times greater than the average new device activations. For the competing Android platform, the gains were in the 11 to 12 times greater range.
Other fascinating numbers from the Localytics study include the fact that in the US, activations of iPod touch devices were 21 times greater than usual, while iPhones were activated at 14 times the standard rate.
Apple ruled the roost in terms of activation gains in the US, UK, and Germany, while Android won the contest in other European countries and in Asia.
Study finds many iOS activations during the holidays originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 27 Dec 2011 12:00:00 EST. Please see our terms for use of feeds.
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