Supply-chain report says iPhone SE taking Chinese market share from local brands Xiaomi, Huawei, others

We’ve been hearing mixed reports about iPhone SE sales in general, but Apple’s latest 4-incher does appear to be a big hit in China. After a previous report claimed third-party retailers in the country received 3.4M preorders before the phone went on sale, a new supply-chain report says that local brands like Xiaomi and Huawei are being hit hard by Apple offering its cheapest-ever iPhone.

The launch of relatively low-priced iPhone SE in China has squeezed market share from local brands, including Huawei, Xiaomi Technology, Vivo and Oppo, affecting the earning performance of these brands, said the sources.

The source is Digitimes, so caution is advised, but makers of camera modules for local brands are reportedly seeing only 70-80% of predicted orders.

Kantar recently reported that Apple had experienced its first fall in market share in China in the twelve months ending in February, but did note then that the iPhone SE had the potential to reverse the drop.

Photo: Steve Kovach/Business Insider

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