So, what do you do if you’re T-Mobile USA and not only do you not carry the iPhone now, but there’s a good chance you’re not going to be selling the next-generation iPhone either? That’s easy — tell your employees to “sell against the iPhone.”
TmoNews — “The Unofficial T-Mobile Blog” and no relation to TUAW — published images yesterday of internal T-Mobile memos. The first is rather innocuous, telling sales employees at T-Mobile stores that a new “Monthly4G MicroSIM Kit” will be available for iPhone 4/4S owners who wish to move to 4G on the Magenta Network. But it’s the second memo that caught everyone’s attention.
A field sales news memo, part of which is shown at the top of this post, features a distinct header pointing out mandatory training for “selling against the iPhone.” Not surprisingly, a “Grab & Go” training module and a training game are expected to drop on September 21 — the same date being bandied about for the next-gen iPhone launch.
T-Mobile prompts employees to “sell against the iPhone” originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 28 Aug 2012 16:00:00 EST. Please see our terms for use of feeds.