Below at TUAW, we’re not timid regarding taking several of the much more bland rumors that circulate through the blogosphere to activity. However recently, I stumbled throughout a post (on Macworld UK no much less) which truly takes the cake. The post in question is less a rumor roundup compared to an embarrassingly careless and overtly clear workout in Search Engine Optimization control and link-baiting.

You view, the post in concern is (wait for it …) a collection of reports, attributes and launch day info concerning the iPhone 7. Yep, you review that the correctly. The iPhone 6 does not also officially exist and the bombardment of asinine iPhone 7 reports has actually already started.

Now let’s be clear: if an individual around has done some substantive research and/or gotten in touch with trusted sources as to exactly what features the iPhone 7 might house, then of course, introduce it on. However in plain comparison, the Macworld piece is so bizarrely empty that I couldn’t assist but accentuate what may effectively be the most bland iPhone rumor story we have actually viewed in very time.

It’s unworthy the initiative to digest the comprehensive short article, so here are a couple of highlights:

It may appear a little untimely, yet you’ll be stunned at how much speculation there is about the iPhone 7 already.

Improvement: It is beyond premature as there is little to no speculation relateding to the iPhone 7.

The very first thing we’ll attend to below is the name of the next iPhone. If Apple sticks to its standard naming conventions, then it’s a lot more most likely that the 2015 iPhone will certainly be called the iPhone 6S rather than the iPhone 7.


The remainder of the article takes us on a brainless walk via all form of topics, from calling the iPhone 7 the iPhone Air to preparing for a release date at WWDC 2015. As you could anticipate, there is definitely no sourcing for any one of these declarations. Substantive evidence is nowhere to be found as practically of the post’s assertions appear to have actually been quite literally invoked out of thin air.

Looking better at Apple’s patent profile, we can create some further iPhone 7 attributes that might well be on the cards for 2015. Face acknowledgment might be made use of to unlock the device, and/or the entire show of the iPhone 7 could possibly be a TouchID finger print sensor, getting rid of the demand for a House Button and including a larger screen.

Lord have mercy.

The post then lazily declares that the iPhone 7 will certainly run iOS 9 (surprising!) and might sport an A9 processor (no means!).

Today, it’s challenging to understand which leaks and bits of evidence relate to the iPhone 6, and which actually look further ahead to the iPhone 7.

You do not state.

As of September, nevertheless, we expect that iPhone 7 rumors will certainly be rife virtually right away after the iPhone 6 is revealed, so we’ll be right here with the most current speculation as quickly as it shows up.

I don’t question it, and that last declaration is most likely the only sincere product in the whole write-up.

The dumbest iPhone report tale we’ve viewed yet initially showed up on TUAW: Apple news, reviews and how-tos since 2004 on Tue, 15 Jul 2014 14:00:00 EST. Kindly view our terms for use of feeds.

TUAW: Apple news, reviews and how-tos since 2004The dumbest iPhone rumor tale we have actually viewed yet originally appeared on TUAW: Apple news, testimonials and how-tos since 2004 on Tue, 15 Jul 2014 14:00:00 EST. Please view our terms for use of supplies.

Review|Permalink|E-mail this|Comments

You can follow on Twitter or join our Facebook page to keep yourself updated on all the latest from Apple and the Web.