We’re very sure at this point that we will not be viewing Jay Cutler – – the Chicago Bears’ quarterback – – anytime soon in a Microsoft TV advertisement. The greatest paid player in NFL now, discussing the Microsoft Area Pro 2, decided on words “knockoff iPads” to describe his perceptions of the device. So a lot for Microsoft promoting the ipad as one the most efficient as well as expert ipad around the world.
This is well, way even worse than being simply being described as an iPad-like device, or being just incorrect for an Apple ipad as has been the instance with a handful of NFL players doing so. Microsoft has given that started coaching NFL reporters with regards to the device, as having the NFL sidelines being plastered with Microsoft Area logo designs was insufficient.
You could do only beat up your mind about what led Cutler to this over-simplified verdict. The Surface 2/ Pro 2 is a whole lot of factors, but an iPad knockoff? Simply due its target market and the hardware it load? Not to discuss the layout itself, unless a round for an ipad is a choice.
NFL has actually taken part in a sponsorship manage Microsoft, where the last paid almost half a billion dollars to shower the teams and announcers with the Surface tablets. This has led numerous into believing that the NFL has evolved into an ad league, instead of being the Sports League it is meant to be.
We have actually also listened to news that Bose – – one more NFL enroller – – forces players to place tape over their Beats Audio headphones to render them unrecognizable. A week earlier, we viewed NFL’s San Francisco 49ers quarterback Colin Kaepernick discover exactly how putting on Beats earphones facing electronic camera was not an alternative, after being pounded with a $ 10,000 fine. While that was a violation of terms of the sponsorship in between NFL as well as Bose, exactly what can Microsoft actually perform in Cutler’s situation? The man was just providing a point of view according to what appears to be his understanding on technology.
Brands could possibly be significantly entering the means of the real game itself, with players needing to stress over the cologne they use, or that recognizes, the soft drinks they pop! Cutler’s comments go over as a disrespectful awakening for lots of sponsors, that some players are in it to play football and not stress over the brand-scape.
(Source: Jon Greenberg [Twitter]) (via: CNet)
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