OK, so we know that Apple sold a record 9 million iPhones over the weekend, but what you might find surprising is that data provided by analytics firm Localytics shows that in the US, the more expensive iPhone 5s is appearing a whopping 3.4 times more often than the iPhone 5c.
The chart at the top of this post shows that in the US, the iPhone 5s makes up about 1.36 percent of all iPhones activated in the US market across all carriers. For the iPhone 5c, the number is only about 0.31 percent.
To quote Localytics, “That means that the iPhone 5s outshines the 5c by a factor of 3.4x, a clear indicator that the early adopters are favoring the high-end 5s compared to 5c.”
It’s not just Americans who are picking up the iPhone 5s in record numbers. Localytics also provided numbers for international carriers and iPhone 5s usage is outperforming the iPhone 5c by a factor of 3.7x. In Japan, the numbers are even more skewed, with a ratio of about 5x.
Eric Slivka at MacRumors points out that this disparity in sales probably won’t last in the long run, saying “the lower-cost iPhone 5c will likely improve its relative performance over time as the bulk of customers who are likely to be more budget-conscious purchase new phones as they become upgrade-eligible.