It seems rather strange to design and manufacture a smartphone called the G Flex and then not advertise anywhere that is has the ability to bend and flex. It’s perfectly understandable not forcing your consumer to put unnecessary pressure on the device and attempt to bend or flex it beyond its physical capabilities, but when the unique selling point of a product is its curved form it seems like a missed opportunity to promote that fact. LG, for some reason has decided to not openly advertise the G Flex’s malleable properties, although it has been proven that consumers can manipulate the frame of the device if they see fit.

The embedded video clearly shows the LG G Flex doing exactly what its name suggests that it should be able to do. We wouldn’t go as far as saying that it is necessarily a "feature" of LG’s curved smartphone but it’s more than likely something that anyone purchasing the device will immediately try and do. As we go through life, we often hear people telling us that "just because we can do something it doesn’t mean we should". That saying can get a bit tiresome at times, but in the case of the G Flex, it is probably a sound advice. The external case of the device is capable of flexibility but that doesn’t mean the internal components are designed to handle the same stress.

LG G Flex

All major manufacturers of smartphones and tablet devices will always put the product through a series of stress tests. Those tests will invariably involve dropping the hardware from varying heights as well as attempting to bend the hardware beyond its natural form factor to get an indication of how much stress it can take before it gives up its will to survive. We are a long way off from having fully flexible devices that can be morphed into various shapes but it’s extremely comforting to know that the LG G Flex won’t break in half if left in your back pocket and sat on.

The LG G Flex comes with a diagonal 6-inch curved P-OLED capacitive touchscreen with a 720×1280 pixel resolution. It’s been a pretty big month for the company with the announcement of the G Flex and the extremely positive launch of the Nexus 5 smartphone that was built in conjunction with Google. Let’s hope they don’t find themselves getting an influx of warranty claims from users flexing the G Flex beyond its capabilities.

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