Throughout its revenues conference call today, Apple CEO Tim Cook commented on the state of the iPod, noting that the product is a declining classification for the business:
The means we consider it, our business is a sell-through perspective much less iPod– all of us have actually known for a long time that iPod is a decreasing company.
The iPod was Apple’s “halo” item for years, getting new customers to get Apple items for the very first time. Given that their top in 2008, nevertheless, iPod sales have seen a rather steady decline as the iPhone and iPad have recorded more of the marketplace that the iPod occupied previously.
Apple’s last change to the the iPod line possessed the launching of a new Area Gray color option for the iPod touch, iPod nano, and iPod shuffle at its September 2013 iPhone event. However, Apple has actually not upgraded the iPod classic in over four years, with that tool more most likely to be discontinued instead compared to refreshed.