Like at Macworld, Toy Fair 2013 is filled with products that began life as Kickstarters and Ubooly is one of them. This combo of a plush bear and an iOS app received more than $28,000 in funding on Kickstarter in April 2012. It later received $1.5 million in seed funding.

The Ubooly plush is an orange bear that appears to be missing its face. Download the free app and once it’s activated, you insert your iOS device into the plush upside down to add a face. From there, your child can interact with the Ubooly in a number of ways, ranging from playing various games to telling jokes to simple stories.

The plush is padded with memory foam, so it can handle being thrown or dropped and you don’t have to worry about damaging your iOS device by accident. Still, as with a lot of the toys that Mike Rose and I saw at Toy Fair yesterday, it’s best to use an older iPhone or iPod touch with Ubooly. You can use iPhone models going back to the 3GS and iPod touches starting with the fourth generation.

The app also can be used on its own without the Ubooly pet. Outside of the plush, there are a number of mini-games that can be played and rooms for Uboolies that can be decorated using using in-app purchases. This is a great way to test the Ubooly with your child before investing in the plush toy. As with all situations with children using apps with in-app purchases, you should be aware that your child doesn’t go overboard buying extras.

Ubooly is $29.99 through its website, but is currently on sale for $19.99 at Think Geek.

Toy Fair 2013: Ubooly is soft, squishy and smart thanks to the iPhone originally appeared on TUAW – The Unofficial Apple Weblog on Mon, 11 Feb 2013 18:00:00 EST. Please see our terms for use of feeds.

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