twitterTwitter today announced that it’s bringing autoplay video to the web and to its iOS app, causing native videos, Vines, and GIFs to play instantly in the Twitter stream for an improved video-watching experience.

Today, it’s become even much easier to enjoy video on Twitter. Now native videos, Vines and GIFs will start to play back automatically.

So you can stay up to date with the action without missing a Tweet and get a better sense of what’s been shared instantly.Videos will certainly play without sound, but tapping a video will turn the sound on and play the video in an expanded view.

Turning an iPhone or iPad to landscape mode will instantly switch on the sound and expand a video that remains in the timeline to fill the screen. Twitter is including an alternative that will enable users to remain to utilize the previous click-to-play video experience, disabling autoplay videos, Vines, and GIFs. There’s also a setting to turn autoplay on just when linked to WiFi, preserving bandwidth when connected to cellular. The video changes are beginning to roll out today to Twitter users on iOS and on

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