Apple’s iTunes Festival at SXSW starts today with London Grammar kicking off the festivities at 7:30 PM MDT. The celebration spans five days and features well-known artists like Coldplay, Soundgarden, Willie Nelson and Keith Urban.

iTunes Festival

The Celebration is readily available for SXSW guests who were granted tickets on a lotto game basis. if you are viewing from afar, Apple will stream the events live as well as offer on-demand videos of the completed efficiencies to all iOS gadgets and its Apple TV. Below is how you could watch:

On your iOS Gadget: To enjoy watching the efficiencies from your iOS tool, you need to set up the iTunes Festival app, which was lately updated to support the SXSW festival.

On your Apple TV: Apple TV owners can tune into the iTunes Festival channel and watch on their huge screen TELEVISION.

On your Mac: Last however not stay, Mac proprietors could enjoy the from the iTunes Store. Just try to find the huge iTunes Celebration banner in the featured music area.

iTunes Festival

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