On the heels of its iOS 7 coverage, Wired has taken the time to dive into the story about how the overhaul to Apple’s iOS platform came to be. Instead of retreading the old route from Scott Forstall to Jony Ive, the magazine explores the psychological justification of skeuomorphism and how modern design, such as what Ive and Steve Jobs embraced, came to be. It looks at how Apple needs to go beyond from getting people used to the idea of a smartphones and touchscreens and head to the next level of design and interactivity. It’s no longer showing off what your phone can do for you, but encouraging you to do more with your phone.

Wired and the design behind the iOS 7 originally appeared on TUAW – The Unofficial Apple Weblog on Tue, 11 Jun 2013 11:00:00 EST. Please see our terms for use of feeds.

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