This creative computer animation from Atama Workshop was produced to illustrate the possibility of NFC on the iPhone 5.

Aatama Studio iPhone animation

You’ll discover that, as each CG iPhone drops, it activates the picture on the phone alongside it. The result is most dramatic at the end, when a big grid of fallen apples iphone produce a solitary “display” and produce one significant image.

Naturally, the iPhone 5 came and went without a NFC bone in its physical body. Still, this is a rather amazing computer animation. The escalator bit is my fave.


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