Zynga today got NaturalMotion, the company that developed the Clumsy Ninja app, for a total amount of $$ 527 million in cash and stock. Clumsy Ninja, which was released in November of 2013 after a long development duration, was highlighted by Apple during the iPhone 5 media activity in September of 2012.
Following its preliminary launching, the application and the company behind it got a lot of focus for the organic motion options of the ragdoll ninja character.
Started by Torsten Reil, a former evolutionary biologist, NaturalMotion specializes in first class games that make use of practical animations, which is a little bit of a separation from Zynga’s normal game design.
In addition to Clumsy Ninja, NaturalMotion has likewise released many other iOS apps, including Jenga, Icebreaker Hockey, and CSR Competing. According to Zynga CEO Don Mattrick, NaturalMotion will certainly increase Zynga’s imaginative pipeline and bring next-generation tools to the firm.
NaturalMotion broadens Zynga’s innovative pipe, increases our mobile growth, and brings next-generation modern technology and items to Zynga that will fast-track our ability to deliver consumers even more smash hit games. Bringing Zynga and NaturalMotion with each other is a vibrant step in the right direction at the appropriate time.
Incorporating NaturalMotion’s durabilities with Zynga’s capability to create advancement social features while receiving real-time games gradually, provides us a substantial opportunity to redefine the gaming industry and deliver customers hit enjoyment encounters.
Along with the acquisition of NaturalMotion, Zynga likewise announced that it is laying off a total of 314 workers, or 15 percent of its labor force, as component of an expense decline plan that is anticipated to save the business up to $$ 35 million. During 2013, Zynga viewed $$ 873.3 million in income, yet inevitably had a bottom line of $$ 37 million.